The tourism industry is becoming increasingly important in countries all over the world; and the “tourism income” earned contributes greatly to their economic progress. But for their economies and peoples to benefit fully, tourism development must be planned and be controlled - and be “sold” to tourists. Travel agencies are an important link between tourism and the travel products on offer, and travellers; to be profitable, they must be efficient and well-managed, with knowledgeable staff. This Program deals with both vital areas, and also with the marketing of tourism and travel products - by state bodies, tour operators and travel agencies.
- The tourism industry: structure, organisation, products, services; national and international importance, effects on balance of trade.
- Economic and social consequences of tourism: income from tourism, the income multiplier, invisible exports, factors in developing tourism.
- Tourism markets: leisure and activity, business travel, VFR travel, cultural, educational, health travel; motivations for travel, destinations.
- Tour operators, inclusive tours, types of transport, types and standards of accommodation offered, catering; economics of tour operation.
- Travel agency establishment: premises, factors in location, furnishing; appointment, operations, management, IATA; recruiting & training staff.
UK Higher National Diploma(HDN) program entrance requirement:
- Applicant must be at least 18 years of age, and
- Completed Secondary School, or
- Certificate with at least 3 years work experience.